Is your nonprofit eligible for a Google Ad Grant?

The Ad Grant gives eligible nonprofits up to $10,000 a month in Google search ads. Here's how to tell if you qualify before you spend time applying.

You're likely eligible if:

• You're a nonprofit charitable organization in good standing. In the U.S., that means current 501(c)(3) status.
• Google's verification partner, Goodstack, can confirm your organization and your connection to it. If an older guide tells you to get a TechSoup token, skip it. TechSoup no longer handles this verification.
• Your website meets Google's website policy (below).

You're not eligible if you're:

• A government entity, a hospital or healthcare organization, or a school, college, or university. Charitable arms of healthcare organizations and philanthropic arms of schools can qualify. Schools have a separate Google for Education program.
• A fiscally sponsored organization

If the grant isn't available to you directly, paid search, forms and automation, and website performance work still apply.

Your website gets reviewed too

You'll pass more easily if:

• You own the domain your ads point to, meaning you control its content and settings. It doesn't have to be a .org.
• Your pages have plenty of original text about your mission and programs. Thin content, "under construction" pages, and core information buried in PDFs are common problems.
• Your mission is easy to find, and you show your EIN or an annual report.
• Links and donation buttons work, pages load quickly, and the site works on phones.
• Every page loads over HTTPS.
• The site focuses on your mission rather than sales and doesn't display AdSense ads.

How setup works

You request a Google for Nonprofits account, get verified, and then activate Ad Grants. Your first campaigns should launch with conversion tracking already in place.

Last checked against Google's published rules: September 29, 2026. Sources: Google for Nonprofits eligibility guidelines, Google for Nonprofits FAQ, Ad Grants website policy.