Meet the team
Lars Estrem, Founder
Lars has more than 15 years of experience in Google Ads, SEO, and technical SEO, with a background in computer programming.
For 13 years, he ran FireDepartment.net, helping 8,000 participating fire departments get online and recruit volunteers. The site drew millions of visitors a year from organic search, and Lars managed its Google Ads account at an average of 5 cents per click over the site's lifetime.
Results like that take close alignment between what someone is searching for (search intent), what the ad says, and the page they land on. They also take a lot of time. The skills Lars built running FireDepartment.net are the same ones he's used since closing it to rebuild similar results for other organizations.
Client results
- Nevada Fire Chiefs Association: 20x more traffic and 10x more volunteer applications, from a Google Ad Grant, a new website, an expanded volunteer program, and training and event promotion.
- The diaTribe Foundation: 150% annual growth from SEO, 3x annual growth in paid search, plus landing page and CMS optimization.
[PLACEHOLDER: testimonial from Jim Carroll, CEO, The diaTribe Foundation]
[PLACEHOLDER: testimonial from Ken Riddle, CEO, Nevada Fire Chiefs Association]
Why nonprofits
"I'm proudest of the work I do for nonprofits. I feel better about my work when I'm supporting a community-focused organization: education, healthcare, community services, wildlife protection, environmental protection and cleanups, clean water, family services, children's sports, and more. At the end of the day, I want to feel like I made a difference. That's why I moved my career to helping nonprofits exclusively.
I want strong relationships with every client, ones that work for both of us. That's why I don't require long-term contracts. Before we start, we set growth goals together, and we review where things stand against those goals regularly."